Telstra Purple – ‘App Modernisation’ Campaign

As part of the team at CHEP Agency, I played a key role in the creative execution of Telstra Purple’s App Modernisation campaign—leading motion design, UX/UI, web design, marketing collateral, and eDMs to drive engagement across digital channels.

Telstra Purple, a sub-brand of Telstra, empowers businesses through tailored digital transformation strategies. For this campaign, our objective was to highlight the importance of app modernisation—encouraging organisations to unlock their full potential using Telstra Purple’s future-ready technology solutions and global partnerships.

My responsibilities included crafting animated campaign assets and motion-led storytelling to communicate technical benefits in a visually engaging way. I also led the UX and UI design for the campaign’s landing experience, ensuring clarity, accessibility, and seamless interaction. Supporting this, I developed a suite of performance-driven marketing assets, including digital display, paid social, and targeted eDMs—designed to move key decision-makers through the funnel.

Through thoughtful creative direction and cohesive design execution, the campaign positioned Telstra Purple as a strategic innovation partner, not just a service provider—helping businesses modernise, scale, and thrive in a rapidly evolving tech landscape.