Lead Designer with 9+ years of experience driving design, strategy, and creative direction for global brands including Adidas, Samsung, Disney, Telstra, eBay, Calvin Klein, 7-Eleven, BYD, Jim Beam, Rolling Stone and many more. Through my own sole-led creative practice and collaborations with large-scale agencies and media organisations such as CHEP, The Brag Media, and Vinyl Group, I deliver high-impact creative work for leading Australian and global brands.

My role spans leading cross-functional teams and delivering cohesive brand and media experiences from concept through to execution. I specialise in developing scalable design systems, building compelling brand identities, and managing end-to-end creative campaigns across digital, print, and media platforms.

With a focus on collaboration, innovation, and strategic thinking, I create design solutions that engage audiences and elevate brand presence, while mentoring and guiding creative teams to maintain strong alignment and push the boundaries of what design can achieve.

When I’m not working, you can find me by the ocean—surfing is both my passion and my way of staying grounded. My connection to the ocean inspires much of my creative work, influencing my approach to design and the way I collaborate with others.

If you'd like to get in touch, feel free to send me an email, drop me a line via the social links below, or reach out through the contact form. I look forward to connecting with you.