Lead Designer with 9+ years of experience driving design, strategy, and creative direction for global brands including Adidas, Samsung, Disney, Telstra, eBay, Calvin Klein, 7-Eleven, BYD, Jim Beam, Rolling Stone and many more. Through my own sole-led creative practice and collaborations with large-scale agencies and media organisations such as CHEP, The Brag Media, and Vinyl Group, I deliver high-impact creative work for leading Australian and global brands.

My role spans leading cross-functional teams and delivering cohesive brand and media experiences from concept through to execution. I specialise in developing scalable design systems, building compelling brand identities, and managing end-to-end creative campaigns across digital, print, and media platforms.

With a focus on collaboration, innovation, and strategic thinking, I create design solutions that engage audiences and elevate brand presence, while mentoring and guiding creative teams to maintain strong alignment and push the boundaries of what design can achieve.