Rolling Stone House at SXSW Sydney 2024

As the lead designer for Rolling Stone House at SXSW Sydney 2024, I was responsible for shaping the full visual identity and rollout of the brand experience—spanning brand design, creative direction, motion design, advertising, print, digital, and eDM.

In partnership with American Apparel, Cholula, and Vinyl.com, Rolling Stone House took over UTS Underground from 16–18 October, transforming it into a dynamic music destination during the festival. My role involved developing a bold and cohesive creative system that captured the energy of the event and the legacy of the Rolling Stone brand.

From animated promo assets and printed signage to digital marketing, social content, and web design, I ensured every touchpoint aligned with the campaign’s visual language. I also designed and deployed eDMs to drive awareness and RSVPs, contributing to the venue’s strong turnout across all three days.

Curated by music tastemakers LLA and UNIFIED Music Group, the lineup featured rising Australian acts including Hockey Dad, The Grogans, Full Flower Moon Band, and a DJ set from Teen Jesus and the Jean Teasers—cementing Rolling Stone House as a key cultural moment within the SXSW Sydney program.