Kathmandu – Winter 2023 Campaign: Hello Heli R

For Kathmandu’s Winter 2023 campaign, Hello Heli R, I collaborated closely with the creative director to shape the full visual direction and multi-channel rollout for the season’s hero product—the Heli R Jacket. The campaign focused on performance, warmth, and innovation, highlighting key product features while supporting the broader winter collection.

My responsibilities spanned across visual merchandising, where I transformed flagship store windows and interior displays into immersive brand moments that brought the Heli R story to life. I also led the motion design and creative execution of animated content across social, digital advertising, and in-store screens. In parallel, I designed and developed web assets and UX-led campaign landing pages, along with seasonal eDMs to drive engagement and conversion across channels—ensuring a consistent and high-impact experience across both physical and digital touchpoints.