Things People Love: An Exclusive Fashion Collaboration with eBay

For eBay’s Things People Love campaign, I led the creative execution and visual direction across brand design, typography, motion, and marketing—bringing to life a fashion-forward collaboration featuring Baker Boy and Keiynan Lonsdale. The campaign offered fans a rare glimpse into the personal wardrobes of the two artists via eBay’s Hypegrails platform, with coveted pieces including a GCDS tracksuit, Nike sneakers, and an Auralee trenchcoat—each worn on red carpets and in iconic editorial moments.

My work spanned the full design ecosystem: from developing the brand identity and typographic system, to directing art for campaign visuals, editing video content, and designing motion assets for digital and social. I also created printed collateral and built out the campaign's web experience to ensure a cohesive and immersive visual journey across all touchpoints.

The campaign not only spotlighted the individuality and style of Baker Boy and Keiynan Lonsdale but also demonstrated eBay’s commitment to sustainable, circular fashion. Through a bold and considered design approach, we created a campaign that celebrated self-expression while making premium fashion more accessible.