Adidas Originals – Artist Series with Forest Claudette & Ashwarya

As part of Brag Studio’s collaboration with adidas, I played a key role in reinvigorating the adidas Originals line through a premium, multi-platform creative rollout—blending culture, identity, and self-expression through bold design and motion.

The campaign spotlighted emerging artists Forest Claudette and Ashwarya—two powerful voices redefining music and style. With authenticity at its core, the campaign celebrated how fashion, identity, and creativity intersect—aligning perfectly with adidas Originals’ long-standing connection to culture and the arts.

I led motion design for the hero video content and supporting digital assets, ensuring visual cohesion across platforms. My creative direction extended into the design of campaign visuals, interactive web elements, and immersive UX/UI experiences that reflected the raw, expressive energy of each artist. I also developed web and eDM assets to support the digital marketing push, and contributed to retail-facing components—ensuring that the campaign extended seamlessly from screen to store.

The result was a dynamic and culturally relevant campaign that captured the essence of modern originality—where fashion meets self-expression and artists find their voice.